COLORS, one of India’s leading Hindi General Entertainment Channels today announced the launch of the new edition of its blockbuster reality show – Bigg Boss Season6 ‘Alag Che’ (Different) that makes it apt for cohesive viewing for the entire family. Keeping the strategic shift in content and treatment, the show will be aired daily at 9pm, from Sunday to Monday starting October 7, 2012 as a wholesome family entertainer with Salman Khan delivering a parivarik punch.
Speaking on the ‘alag’ factor this season, Salman Khan said, “Bigg Boss Season6 will connect with the whole family this time – there will be a lot of fun while watching the ‘nok-jhonk’ between housemates. Just like every happy family that has different strokes for different folks, Bigg Boss’ house will also have ‘alag’ personalities, along with their quirks and eccentricities. So be ready with your family members to watch these new twists and turns, whether sitting on the couch or while you’re at your dinner table.”
Commenting on the launch of the show, Raj Nayak, CEO – COLORS said, “If Jhalak Dikhhla Jaa is Dancing with the Stars, Bigg Boss is Camping with the Stars. Every season we bring something innovative to the show and to add, to the twist this season, we have opened the doors of the Bigg Boss house to ‘aam aadmi’. Giving them direct access to celebrities and their lifestyles, they will get a chance to rub shoulders with them and emerge as stars in their own right thereafter.”
Speaking about the host of the show Salman Khan, who will be seen at the helm of things, he said, “Salman Khan has a universal appeal – he is loved by everybody from a 7 year old to a 70-year old. So we are now bringing your favorite star to your living room every week in an ‘alag’ avatar.”
With a tag line that promises to be ‘Alag Che’, this season will be unlike any season before in more than one way! Bringing in a new set of rules, surprises and elements, Bigg Boss Season6 comes with a philosophy of keeping it clean and entertaining to ensure maximum fun for the entire family. Any housemates that violate Bigg Boss’ rules will be reprimanded to the PANIC ROOM, which is yet another ‘alag’ element this season.
Giving the audience something more to talk about, Bigg Boss Season6 – ‘Alag Che’ will not just be about celebrities who will enter Bigg Boss but also welcome with open arms, an ‘aam aadmi’. This will give the viewers an opportunity to experience in the Bigg Boss house from a common-man’s perspective! Making this season ‘alag’ from the previous ones, Bigg Boss will have two charming houseguests – a fish and a talking parrot to give company to the housemates. Combining all this with the raw energy, intensity and an affable Salman Khan, this season guarantees to take over dinner table conversations and make people, sit, watch and talk about the Bigg Boss!
Adding further, Manisha Sharma, Weekend Programming Head, COLORS said, “This season, Bigg Boss will be the perfect mix of emotion, drama, fun and entertainment. However, what won’t be changing is the fact that the contestants will be devoid of what we consider normal in everyday life – a phone, the TV, a wall clock etc and their reactions to being away from all that they consider dear will cause pressure cooker situations which will be interesting to watch. Evolving to exotic beings with the parrot and the fish this year, we hope the show will be a perfect blend of the common man’s views and stars with their starry tantrums”.
Talking about the new season, Deepak Dhar, Managing Director, Endemol India said, “We have always thrived to innovate and raise the bar. Season after season Bigg Boss has been the talk of town and to maintain the same amount of fanfare we have incorporated a gamut of innovations and new ideas based on our observations and learning from the Bigg Brother Format world over. With the inclusion of the common man in the Bigg Boss House, we will present a wholesome family entertainer to the viewers.”
Produced by Endemol India Private Limited, Bigg Boss presents the unique combination of reality and real, unscripted drama. It is the ultimate reality show where celebrities from different walks of life are locked in a house, for 90 days – with 63 cameras following their every little move 24×7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. With this season going cleaner, the Bigg Boss house might just seem a little saner!